Blockchain Is Changing The Face Of Luxury Watch Ownership
Arianee Employs Blockchain Protocol
The digital identity consortium, Arianee, is moving into the blockchain space. In doing so, the group has authenticated a limited batch of high-end watches using a new blockchain protocol.
At the end of last month, Swiss extravagance watchmaker Breitling reported the arrival of a newly released chronograph certified utilizing the Arianee protocol. Every individual Top Time watch will be given a one of a kind digital framework utilizing blockchain technology.
Breitling, which was established in 1884, is one of the leading names in the industry. The company claims to be the first watchmaker to give watches with a guarantee program certification utilizing blockchain technology. Each watch will be sold with its own e-guarantee card. Checking these cards will permit users to download an encrypted wallet that securely stores the products’ digital “passport.”
The passport will house data about the watch, such as the serial number and timestamp, showing the date when the warranty is active.
“Only accessible by the owner through the wallet, this passport includes a transfer feature that enables the owner to prove the authenticity of the watch, and his or her legal ownership,” Breitling’s website states.
On the off chance that an owner is to sell their Top Time watch, just the exchange of the digital passport is expected to verify the new ownership for a timepiece.
“We are proud to be able to offer an augmented ownership experience to Breitling’s Top Time clients through an enhanced warranty program,” said Emmanuelle Collet, Arianne’s co-founder, and CMO
Arianne ventures into Luxury Fashion
Arianne claims it is a pioneer in taking digital identification of watches to the next level. The group claims to have spearheaded the advanced ID of watches, portraying its June 2019 association with Vacheron as the first watches identified via blockchain technology.
Lately, Arianee has tried to discover applications for blockchain technology inside the fashion market. The group is currently in talks with a number of people to bring the idea to life. The non-profit’s CEO and co-founder, Perre-Nicolas Hurstel, was seen speaking at fashion conferences hosted by Premiere Vision Paris and Vogue in Paris during February 2020.